Sigi Moeslinger and Masamichi Udagawa
New York
USA Target Fellows, Architecture and Design

Antenna Design was founded in New York City in 1997 by Sigi Moeslinger and Masamichi Udagawa. They have designed numerous familiar products, including the Bloomberg Terminal computer, the JetBlue self-service check-in kiosk, and the MTA/NYCT subway car and MetroCard vending machine. They have also designed experimental environmental installations such as Power Flower, which was installed in the windows of Bloomingdale’s. Their sensitivity to users and the ways that people interact with their environments have led Antenna to win many honors, including awards from ID and Wired magazines. The firm has twice been a finalist in the National Design Awards from the Cooper-Hewitt National Design Museum. Udagawa and Moeslinger teach user-centered design at New York University’s Interactive Telecommunications Program.

Portrait photo courtesy Tim Knox
Power Flower, 2002; photo courtesy Ryuzo Masunaga